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0105 Public Information Basics - Jun 2026 UAA/DHSEM

Full Description
Course Description
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.

Selection Criteria: This course is intended for newly appointed emergency managers from Federal, state, local, tribal, territorial, and emergency management agencies, and prospective professionals transferring from another discipline to emergency management.

Course Objectives
Using the strategic communications planning model, develop a public awareness campaign (95%)
Using the strategic communications planning model, develop an incident communications strategy (5%)
Indicate the purpose of a public awareness campaign
Identify the steps in developing a public awareness campaign
Develop a strategy for an awareness campaign on a selected topic
Change the method of developing a plan to follow the 8-step StratCom process
Demonstrate the role and function of the PIO in both day-to-day emergency environments
Compare actions PIOs can take to work with the news media during day-to-day and emergency situations
Describe different public information written products
Apply effective news release writing guidance
Adapt or repurpose written media products for social media
Describe what types of impressions specific body language might convey during an interview
Identify elements of an interview that the PIO should consider ahead of time
Identify the steps a PIO needs to take to prepare for and conduct a news interview
Demonstrate effective techniques for on-camera interviews
Training Dates
06/23/2026 - 06/25/2026
Training Times
08:00 AM - 05:00 PM
Hours
24h 0m
Fee
None Specified
Training Location
Eugene Short Hall
Room 209
2601 Providence Drive
Anchorage, AK  99508
Reporting Instructions
POC:
Jeremy Zidek - Public Information Officer
O: 907-428-7077
jeremy.zidek@alaska.gov
Documents
Signup Details
Register at:
https://training.fema.gov/netc_online_admissions/

1. Must have a FEMA SID https://cdp.dhs.gov/femasid/
2. Non-Federal applicants for EMI courses must use the appropriate State Training Officer (STO) as “Head of Organization”. (Step 12 of the application process)
3.     See attached EMI Online Application Job Aid for application assistance
4.     Use AK105 as the Invitation Code
5.     Contact mva.dhsem.training@alaska.gov for assistance
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