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0105 Public Information Basics - Nov 2025 UAA/DHSEM

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Brief Description
Public Information and Warning
Full Description
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.

Selection Criteria: This course is intended for newly appointed emergency managers from Federal, state, local, tribal, territorial, and emergency management agencies, and prospective professionals transferring from another discipline to emergency management.

Course Objectives
Using the strategic communications planning model, develop a public awareness campaign (95%)
Using the strategic communications planning model, develop an incident communications strategy (5%)
Indicate the purpose of a public awareness campaign
Identify the steps in developing a public awareness campaign
Develop a strategy for an awareness campaign on a selected topic
Change the method of developing a plan to follow the 8-step StratCom process
Demonstrate the role and function of the PIO in both day-to-day emergency environments
Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
Describe different public information written products
Apply effective news release writing guidance
Adapt or repurpose written media products for social media
Describe what types of impressions specific body language might convey during an interview
Identify elements of an interview the PIO should consider ahead of time
Identify steps a PIO needs to take to prepare for and conduct a news interview
Demonstrate effective techniques for on-camera interviews
Training Dates
11/11/2025 - 11/13/2025
Training Times
08:00 AM - 05:00 PM
Prerequisites
IS0029 Public Information Officer Awareness - Completed
Registration Dates
07/14/2025 - 11/10/2025
Available Seats
16
Hours
24h 0m
Fee
None Specified
Training Location
Eugene Short Hall, Room 209
2601 Providence Drive, Eugene Short Hall
Anchorage, AK  99508
Resources Required
Bring a laptop or other device and power cord to class. Student materials will be available in the portal to all enrolled students.
Reporting Instructions
POC:
Jeremy Zidek - Public Information Officer
SOA Division of Homeland Security and Emergency Management
O: 907-428-7077
jeremy.zidek@alaska.gov
Signup Details
Sign-in to register.

An EMI registration is required. We will provide the EMI registration code prior to the start of the training.
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